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Why Your Freelance Rate Is Too Low (and How to Fix It)

Most new freelancers set rates by dividing a salary by 2,080 hours. That ignores everything that is not billable.

Updated 2026-11-13 · by the RateKit team

The common mistake

A full-time year is 2,080 hours (40 hours x 52 weeks), but a freelancer is paid only for billable hours. Sales calls, proposals, invoicing, learning and gaps between projects are unpaid.

What to include

Add business expenses, taxes, unpaid time off, and a realistic billable-hours figure of your own. Many freelancers land between 20 and 30 billable hours a week.

Fix it in two minutes

Run your numbers in the hourly rate calculator. Treat the result as a floor and price above it based on demand and specialty.

Try the calculators

Hourly rate · Tax set-aside · Retainer